SEO Training Courses in London

Intensive 1-Day SEO Training Courses

Friends House, Euston Rd, London NW1 2BJ

4.9 Review Stars From 140+ Google Reviews | Only £395.00 Plus VAT

SEO Course Syllabus Mind Map

Learn professional Search Engine Optimisation fast on our 1-day Intensive SEO training course. Complete professional syllabus. Includes core and advanced modules. Central London training centre (Opposite Euston Station). Free training certificate with 7.5 hours of CPD credit.  Free access to our highly acclaimed, online training resources.

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London SEO Training Dates

Wed 23 Oct 2019, 09:30-17:00Friends House, Euston Rd, London
Wed 27 Nov 2019, 09:30-17:00Friends House, Euston Rd, London
Thu 30 Jan 2019, 09:30-17:00Friends House, Euston Rd, London



London Training Centre

Friends House, 173 Euston Rd,
London, NW1 2BJ

Euston Station – 200 Meters
APCOA Car Park – 200 Meters
Gatwick Airport – 43 Minutes
Heathrow Airport – 46 Minutes

Who Should Attend?

  • Graduates & Career Shifters

    Move into a well-paid and rewarding career in Search Engine Optimisation and Digital Marketing.

  • Writers and Journalists

    Learn to write copy for Search Engines and develop valuable skills for the fast-changing digital industry.

  • Home Workers

    Start a lucrative and exciting career from home helping small and medium sized companies to promote their businesses on Search Engines.

  • Marketing Managers & Executives

    Learn to optimise your website for search engines, manage SEO programmes and lead internal teams and suppliers.

  • Entrepreneurs

    Increase traffic to your website, boost your rankings, build an online business and generate sales leads.

  • Web Developers and Digital Marketeers

    Use our processes, templates and resources to integrate a professional Search Engine Optimisation workflow in your digital marketing programmes.

Key Facts

  • Complete Professional Syllabus

    Learn SEO in one intensive day. Course comprises 10 stand-alone modules covering basic and advanced SEO topics.

  • Free Training Certificate with 7.5 Hours CPD Credit

    Every course comes with a free PDF training certificate and 7.5 hours of CPD credit.

  • 12-Months Access to Course Resources

    Access to free templates, training videos, demo website, PDFs, excel, word and html documents as well as all of the slides used in the course.

  • Great Venues

    Courses in Euston Rd, London and the Ashley Centre, Epsom, Surrey. Close to good parking, train stations, airports, hotels and restaurants.

  • Small Class Sizes

    We guarantee to never exceed more than 8-people per class.

  • Comfortable Classrooms

    Bright natural daylight and comfortable seating and desks.

  • Guaranteed Locations

    We guarantee to never change the training location.

  • Guaranteed Dates

    We guarantee to never change the training date.

  • Guaranteed to Run

    We guarantee to run every course. Even if only one person books.

Course Content

10-Standalone Modules Delivered in 1-Intensive Day

Basic Skills

  • Module 1 : SEO Basics
  • Module 2 : Keyword Selection
  • Module 3 : Page Optimisation
  • Module 4 : Link Building
  • Module 5 : Google Search Console

Advanced Skills

  • Module 6 : Structuring Websites
  • Module 7 : Technology Optimisation
  • Module 8 : Google Analytics
  • Module 9 : Analysing Competitor Websites
  • Module 10 : SEO Project Management
  • Module 1 : SEO Basics

    Learn the basics of Search Engine Optimisation.

    • Spidering, indexing and ranking
    • Ranking Factors
    • Selecting Keywords
    • Website Structuring
    • Optimising Webpages
    • Link Building and Social Media
    • Technology Optimisation
    • Usability Optimisation
    • Avoiding Black-Hat SEO
    • Reporting Competitor Spam
  • Module 2 : Keyword Selection

    Learn how to collect, analyse and organise keyword research data.

    • Discovering High-Value Keywords
    • Forecasting Prospective Traffic
    • Analysing Competitor Websites
    • Using Long-Tail Terms and Synonyms
    • Compiling a Keyword Dictionary
  • Module 3 : Page Optimisation

    Learn how to optimise important on-page ranking factors.

    • Optimising URL Names
    • Optimising Page Title Tags
    • Optimising Meta Description Tags
    • Optimising Heading Tags
    • Optimising Paragraph Tags
    • Optimising Link Anchor Text
    • Optimising Bullet Points
    • Optimising Image Names
    • Optimising Image Captions
    • Optimising Alt Attributes
    • Optimising Title Attributes
    • When to Use Meta Keyword Tags
    • Handling Duplicate Content
    • Writing Search Engine Friendly Content
    • Avoiding Content Violations and Penalisation
  • Module 4 : Link Building

    Learn how to optimise important off-page ranking factors and boost your digital footprint.

    • Building High Quality Links
    • Avoiding Low Quality Links and Spam
    • Building Inbound Traffic with Social Media
    • Building Inbound Traffic with Discussion Forums
    • Building Inbound Traffic with Directories
    • Building Inbound Traffic with Review Sites
    • Building Inbound Traffic with Video Blogging
  • Module 5 : Google Search Console

    Learn how to set-up and use the Google Search Console.

    • Setting-up the Google Search Console
    • Setting-up a Robots.Txt File
    • Setting-up an XML Sitemap
    • Using the Google Search Console
  • Module 6 : Structuring Websites

    Learn how to structure your website for local, national and international searches.

    • Planning with a Graphical Sitemaps
    • Defining Search Engine Friendly Links
    • Structuring Websites for Local Search
    • Structuring Websites for National Search
    • Structuring Websites for International Search
    • Structuring Websites for Product Searches
    • Structuring Websites for Service Searches
    • Deploying Common Structural Tools
    • Structuring Your Blog
    • Running Special Campaigns
    • Maintaining PageRank with 301 Redirects
  • Module 7 : Technology Optimisation

    Learn how to test your website infrastructure and what to do if there are problems.

    • Running Mobile Friendly Tests
    • Running Page Speed Tests
    • Testing SSL Certificates
    • Monitoring Server Performance
    • Selecting High Performance Servers
    • Choosing the Best Domain
  • Module 8 : Google Analytics

    Learn how to monitor important ranking factors with Google Analytics.

    • Monitoring Dwell Times
    • Monitoring Bounce Rates
    • Monitoring User Engagement
    • Testing Usability with Google Experiments
    • Testing Mobile Usability with Google Chrome
  • Module 9 : Analysing Competitor Websites

    Learn how to decompile and reverse engineer high ranking competitor websites.

    • Estimating the Size of Competitor Websites
    • Evaluating Competitor Site Structures
    • Decompiling Competitor Web Pages
    • Estimating Relevant Page Counts
    • Estimating External Link Counts
    • Pinging Competitor Servers
    • Using the SEO Score Card
  • Module 10 : SEO Project Management

    Learn how to manage SEO projects and deliver high quality results, on-time and at the agreed budget.

    • 9-Knowledge Areas of Project Management
    • Waterfall vs Agile Project Models
    • Setting SEO Goals
    • Using a Content Matrix
    • Implimenting the SEO Project Model

Customer Reviews

4.9 / 5.0 From 140+ Google My Business Reviews

If you’re looking for a good course in Search Engine Optimisation then this course is for you. To date we have earned an average score of 4.9/5.0 from 140+ Google My Business reviews. All of our reviews are hosted on Google My Business to guarantee impartiality. Google users can amend or delete their reviews at any time. It’s also very easy for you to check that our reviewers are real people. Just click on their name and check their profile.

This is probably one of the most useful training courses I have ever been on. The course was pitched at exactly the right level, I am not a tech whizz or a web developer and I understood everything that Adrian was saying. He explained everything clearly and thoroughly and I feel like I now have a much better understanding of SEO. The class was just the right size, with only 8 people, which meant we could discuss our specific issues and raise questions throughout the day. I would definitely recommend this course to anyone who is thinking of taking SEO training!


Lucy ConlonMarketing and Communications Consultant at Southern Housing Group.LinkedIn Profile

This course was excellent! I had a basic outline knowledge of SEO before this course, but certainly not to the degree that I do now! The course covers all of the areas that you could want in order to go out into the real world and optimise your site. And they’re all discussed in a way that gives you practical tips and tidbits to talk confidently about the process as well as actually execute it. I would heartily recommend this course for anyone who wants to get from 0-60 in just one day.


Duncan BurfordAccount Director at LEWIS Global CommunicationsLinkedIn Profile

Excellent course. A full day covering all the best practices for SEO. The course also give you tons of materials to be read on the next following days. You will get all the information you need to optimize your website and your mind. Thanks Adrian.


Alice OssolaMarketing and Business Development at ScreencultLinkedIn Profile
More Read MoreSEO Training Reviews

Frequently Asked Questions

  • 1. Do I need to have previous SEO experience?

    No. This course is intensive but it starts at the beginning and so there are no real prerequisites other than you should know what SEO means.

  • 2. Do I need to have strong IT skills?

    Absolutely not! SEO is a mostly non-technical discipline and this course is designed to empower decision makers allowing them to get the best from their websites and search engines such as Google, Bing and Yahoo.

  • 3. Do you cover all of the 10 modules in 1 day?

    Yes. Don’t worry though. It’s not really as daunting as it looks. Some modules can be covered very quickly and there’s plenty of time for questions as the course progresses.

  • 4. I already employ a SEO company. Should I learn SEO?

    Absolutely. There is no substitute for knowing how to do something yourself, even if you employ or manage others. With knowledge at your fingertips you are in control.

  • 5. Do you cover Google and other search engines such as Yahoo and Bing?

    Yes. However, we primarily focus on Google. The reason being that according to Experian Hitwise, over 90% of UK searches take place using the Google search engine. For that reason, it is imperative that modern businesses understand how to make use of the powerful and free resource.

  • 6. Will I be able to optimise my own website at the end of this course?

    Yes. There are four scenarios.

    1. If you have a modern website with back-end access you should be able to make all of the necessary changes yourself.
    2. Alternatively, if you have a pure HTML website with ftp access and can edit the HTML files, then you will also be able to make all of the changes yourself.
    3. If you work in an enterprise environment with a multilevel workflow and you are responsible for the specification of your website content and architecture, then you will be able to use our simple Microsoft Word templates that you can edit and pass to your developers for implementation. At the end of this course you will also know how to check that the changes have been implemented properly.
    4. If you run a small company and don’t have any means to edit or create new content, then you will be able to use our simple Microsoft Word templates and follow the same process as described above.
  • 7. Will I be able to discuss my own issues during the course?

    Yes. There is a free optional workshop included at the end of the course where you can discuss your own projects.

  • 8. How many people attend each course?

    We have a maximum class size of 8 attendees. However, 4-6 is more usual.

  • 9. Will you cancel the course if numbers are low?

    No. If one person books then the course goes ahead.

  • 10. Do you provide course materials?

    Yes. We provide you with access to a special member’s area where you will find a demo website, links to important tools, practical hands-on guides, cheat sheets, training videos and links to all of the materials that were used to develop the course.

  • 11. Will you try to sell us any other services during this course?

    Absolutely not! The object of this course is to train you to be self-sufficient and for you to be able to operate in your own right. We do hope however that you will find this course invaluable and that you will want to come on one of our other courses in the future. So you can see that there is an incentive for us to provide you with a first-rate training course.

  • 12. What if I need more help after the course?

    It’s rare that our attendees need further assistance after the course. That’s because we provide excellent course resources and show you how to get help from Google experts for free. However, if you have a complex problem and need specialist help we can provide consultancy and personal training on an hourly basis. Support is provided using the Join.Me screen-share application.

  • 13. Do you include information to combat the latest algorithms from Google?

    You need to make Google your friend and never try to “combat” the Google algorithms. If your site has been penalised during an algorithm change it means that your SEO did something that contravened the Google Webmaster Guidelines. In this course you will learn ethical SEO techniques that mean that you will never have to worry about an algorithm change again. If a site is properly optimised in accordance with the Google Webmaster Guidelines a new Google algorithm change actually benefits your rankings. Ethical SEOs actually look forward to algorithm changes because their sites usually start generating more traffic.

  • 14. What happens if I live in Scotland, Ireland or the EU?

    Our training centres are in London and Surrey and both are easy to access from almost anywhere in the world.

    Our London Training Centre is just 200-meters from Euston Train station and 900-meters from Kings Cross and St Pancras stations. Waterloo and Paddington stations are 15 minutes by tube or taxi.  Euston also offers a large number of hotels to suit all budgets. The Euston Premier Inn is just a few hundred meters from our training centre and offers comfortable accommodation. If you are visiting from abroad you could fly to Heathrow, Stansted, Gatwick or London City Airport and catch one of the express train services. A typical 1-day flight from most EU destinations can be purchased from Easy Jet or Ryan Airfor about £40.00-£70.00 return. For specific help or recommendations please feel free to contact us.

    Our Surrey Training Centre is just 500-meters from Epsom train station and 50-meters from the main town-centre multistory car park. Epsom is around 40-minutes by train from London Waterloo or London Victoria, and around 30-minutes by taxi from London Gatwick or 45 minutes from London Heathrow.

  • 15. Do you offer discounts?

    Unfortunately not. We operate on a “Fair Price for All” policy. Our goal is to offer the best SEO training course at a price that is affordable to all businesses, both big and small. For that reason, we keep our advertised price to the absolute minimum – always.

About the Instructor

Adrian Smith

Adrian Smith BEng, MSc, Google AdWords Certified Individual, Google Analytics Certified Individual

Adrian Smith has been teaching our SEO training courses since 2011. He is a web developer and specialist in digital marketing. In the past he has helped organisations both big and small to achieve top place search engine positions which has resulted in significant business growth and increased profits.

As well as authoring the course Intensive Search Engine Optimisation, he runs a successful digital marketing company. The London Web Factory specialises in the development of websites and internet marketing – so the information presented in this course is both practical and current.