We follow a simple and robust 5-step course planning and tailoring process.
Step 1 – Planning
When you order a private in-house training programme, we ask you to take part in a short Course Planning Meeting. This can be done either by video or teleconference. The objectives of the meeting are to find out the facts that we need to tailor the course to your exact needs. We will ask you questions about the backgrounds of the staff who will be attending the course. We will also ask you questions about your business, your business objectives, your website and your competitors. We will also ask you to provide us with five to ten keyword phrases that you would like your website to be found for.
Step 2 – Research
In the research stage we will perform a full technical audit of your website as well as reverse engineer your competitor websites and produce our SEO competitor reports. This information will be invaluable during the training sessions.
Step 3 – Syllabus Tailoring
Having gathered all the data, we now begin tailoring the course syllabus to meet the needs of your team. Generally, the scope of the syllabus remains the same. However, the depth of coverage for each of the individual topics will vary depending on the backgrounds of your team. For example, a technical person might want to focus more deeply on things like page speed, hreflang tags and globalisation. A business person might like to focus on content and page optimisation.
Step 4 – Course Delivery
The course can be delivered at your offices, at our offices or at a 3rd party meeting facility like a hotel or conference centre. A normal course would usually begin at 9am when the instructor would arrive to setup the room. Training usually starts at 9:30am and ends at 5pm. However, we are flexible and are happy to stay longer if there are lots of questions. We usually provide a 15-minute break in the morning, 30-minutes for lunch and a 15-minute break in the afternoon. We can provide our own AV equipment, or we can use yours. If you prefer, you can bring laptops to the class but it’s not necessary and we usually find that courses are more effective without them.
Step 5 – Follow-up Webinar
After the course we provide a free 1-hour follow-up course webinar. This gives your team chance to implement any recommendations that we might make during the training and study the course materials.