Google Changes “nofollow” Links Policy

For the last 15-years links marked with the rel=”nofollow” attribute have been ignored. However, earlier this week Google announced that they were changing their “nofollow” markup policy and that now they would take the attribute as a hint rather than an instruction. They also introduced two new attributes: “sponsored” and “ugc”.

The new definitions for each term is now as follows:

rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.

rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.

For more information see: Evolving “nofollow” – new ways to identify the nature of links


New Google SEO Starter Guide

Google has today launched a revamped SEO Starter Guide. This is fantastic news! The old guide was getting a bit frayed around the edges. I love the new one-page format. I would change its name to the “Google SEO Guide” though. “Starter Guide” implies that there is another guide somewhere that is more advanced and there isn’t. If you know this guide then you know SEO. If you can implement this guide then you can have a SEO proficiency badge. We’re getting some printed. Happy Reading :).


Meta Descriptions and Better Search Engine Snippets for Users

Today I read an interesting article on Meta Description Tags that I wanted to share with you. It was featured on the Google Webmaster Central Blog and is entitled Better Snippets for your UsersRead more