Entries by Adrian Smith

What is the Google Dance?

The Google Dance is a term that’s been around for many years and it refers to site rankings jumping about all over the place. In the early days of Google is was often due to the index being at a different version at two different data centres. A visitor would search for a term and […]

Google Rolls Out Mobile First Indexing

Google announced on the 26th of March 2018 that they will use the mobile version of the page first for indexing and ranking. This means that if you are hiding important page assets and content on the mobile version of your website then your site might suffer a demotion in rankings and traffic. If you […]

Introducing the Search Quality Evaluator Guidelines.

The Google Search Quality Evaluator Guidelines give a really good insight into what Google wants from websites, webmasters and SEOs. The 160-page document defines exactly how Google Search Quality Raters should dissect and rate websites under review. Google uses this information to validate and improve its search engine algorithms (or recipes). Google Search Quality Raters are a […]

SEO Page Spider – Free Download

Today I would like to tell you about a free SEO tool that we’ve developed called the SEO Page Spider. You can get a copy of it from the Google Play Store. It’s quite a simple tool. It shows you the Page Title, Meta Description, First H1 Tag, First P Tag, Domain Name, Local Path […]

New Google SEO Starter Guide

Google has today launched a revamped SEO Starter Guide. This is fantastic news! The old guide was getting a bit frayed around the edges. I love the new one-page format. I would change its name to the “Google SEO Guide” though. “Starter Guide” implies that there is another guide somewhere that is more advanced and […]

Is Guest Blogging a Legitimate SEO Technique?

In theory guest blogging is a great way to build free content for SEO. However, spammers have recently started using it to build back-links. Here is a real example. I was recently forwarded an email from a client who specialises in pensions. In it the lady said that she had read a certain article on […]