Practical notes on web design, performance, SEO, PPC and digital marketing.
When Google introduced Core Web Vitals, many website owners rushed to improve page speed scores and fix technical issues. A few years later, some marketers are asking whether Core Web Vitals still matter. The answer is yes – but perhaps not in the way many people expect.
The search landscape is undergoing one of the biggest transformations since the introduction of Google itself. Google's AI Overviews, formerly known as the Search Generative Experience (SGE), are changing how users interact with search results and how businesses approach SEO.
For years, SEO professionals spent countless hours debating the value of nofollow links. At one time, the rule seemed simple: if a link was marked as "nofollow", Google would ignore it for ranking purposes. However, Google's position has evolved, and many website owners are still working with outdated information.
The term "Google Dance" was originally used to describe ranking fluctuations caused by Google's monthly index updates. While those large-scale updates are now a thing of the past, the phrase is still sometimes used to describe the ranking volatility often seen with new pages and websites.
Online reviews can have a significant impact on how potential customers perceive your business. While it can be tempting to ignore negative comments, responding professionally and courteously can often make a much stronger impression than the review itself.
Social media platforms such as Facebook, Instagram, LinkedIn and X (formerly Twitter) play an important role in modern digital marketing. Businesses often invest significant time and effort building audiences and encouraging likes, shares and engagement. But does this activity have any direct impact on where a website appears in Google's search results?