Practical notes on web design, performance, SEO, PPC and digital marketing.
A PPC (Pay-Per-Click) campaign can return a poor CPA (Cost Per Acquisition) due to various factors. Here are 13 potential reasons for a poor CPA in a PPC campaign.
How can you tell whether Google has indexed your website properly? Learn how to use Google Search Console, the URL Inspection Tool and indexing reports to identify crawling and indexing issues before they affect your search visibility.
Is a particular SEO tactic helping users or simply trying to manipulate search rankings? Understanding the difference between white hat, grey hat and black hat SEO is essential for building sustainable search visibility in 2026.
HTTPS has evolved from a niche SEO consideration into a fundamental requirement for every modern website. Learn how HTTPS works, why Google still considers it a ranking signal and why security, trust and user experience matter more than ever in 2026.
Can changing hosting provider improve SEO? This real-world case study compares response times before and after migrating from a dedicated server to AWS and explores how hosting performance influences Core Web Vitals, page speed and user experience.
Modern WordPress themes can dramatically reduce website development costs and launch times. Discover how premium themes, block-based design systems and modern page builders help businesses create professional websites faster and more affordably than ever before.
Meta descriptions remain an important part of SEO, but Google doesn't always use them. Learn how Google generates search snippets and whether every page needs a meta description in 2026.
AMP was once considered essential for mobile SEO, but Google's focus has shifted. Discover whether AMP still matters in 2026 and what website owners should prioritise instead.
Search engines don't search the internet in real time. Instead, they work more like a giant digital librarian, using crawlers, indexes and ranking systems to organise billions of web pages and retrieve the most relevant results in a fraction of a second.