Practical notes on web design, performance, SEO, PPC and digital marketing.
Discover how search has evolved from keywords to entities and topics, and learn how to create content that performs better in Google and AI-powered search.
Learn what search intent is, why it matters for SEO and AI search, and how to create content that satisfies users while improving your rankings.
Many marketers are talking about AEO (Answer Engine Optimisation), but is it really different from SEO? Discover why the same principles of quality content, website structure and authority still underpin success in both search engines and AI systems.
Learn what Topic Clusters and Content Hubs are, how they differ from traditional SEO silos and why they remain important for building topical authority and improving SEO performance in 2026.
Is £150 expensive for hosting? The answer depends on what is included. Learn how to compare hosting packages, what businesses should expect in 2026 and why the cheapest hosting is not always the best value.
Does every keyword phrase need its own page? Modern search engines understand topics and intent far better than they once did. Learn when a single page can rank for multiple searches and when dedicated pages are still the best SEO strategy.
Are you paying your SEO consultant to do nothing? Modern SEO often works behind the scenes, making it difficult to see the value being delivered. Learn what SEO professionals should actually be doing in 2026 and how to measure whether your investment is paying off.
Every Google search, YouTube video and AI prompt relies on a vast network of data centres. Discover how Google's infrastructure powers the modern internet, why AI is driving unprecedented growth and the challenges of building the next generation of digital infrastructure.
Received an unnatural links warning in Google Search Console? Learn what Google's link-related manual actions mean, how to investigate suspicious backlinks and the steps required to recover your website's search visibility.