Practical notes on web design, performance, SEO, PPC and digital marketing.
LCP
1.8s
INP
72ms
CLS
0.02
Core Web Vitals help measure the real-world performance of your website. Learn how LCP, INP and CLS affect user experience and SEO in 2026.
Meta descriptions remain an important SEO tool in 2026, but Google increasingly generates its own search snippets based on page content and user intent. Learn how modern search results work and how to write descriptions that improve click-through rates.
Guest blogging has been part of the SEO toolkit for well over a decade. At various points it has been praised as one of the best ways to build authority and backlinks, while at other times it has been declared dead altogether.
One of the most common questions asked on our SEO training courses is, "How does Google find and index a brand-new website"
If you're new to search engine optimisation, one of the best places to start is Google's own SEO Starter Guide. Produced by Google Search Central, this free resource explains the fundamental principles of SEO and provides practical advice on how to make websites more accessible and understandable to search engines.
Marketing has changed dramatically over the last decade. Today's marketers are expected to work across websites, social media, email, search engines, video platforms, analytics tools and increasingly artificial intelligence. As a result, the apprenticeship standards used to train the next generation of marketers have evolved too.
One of the most useful documents available to SEO professionals is Google's Search Quality Evaluator Guidelines, sometimes referred to as the Search Quality Rater Guidelines.
One of the most important concepts in modern SEO is Google's E-E-A-T framework. E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, and it plays a significant role in how Google evaluates the quality and credibility of content.
One of the most common questions raised on our SEO training courses is whether Google penalises AI-generated content. With tools such as ChatGPT, Gemini and Claude becoming increasingly popular, many businesses are now using artificial intelligence to help create website content, blog posts, product descriptions and marketing materials.