Apprenticeship Standard for Digital Marketers

If you are thinking of starting a career in digital marketing and you need some guidance, then check this out. A friend recently asked me to send him a few bullet points on what his son would need to learn to become a digital marketer. As a coincidence, at the same time I was working on a small project for a company that sourced apprentices and I came across this excellent government Apprenticeship Standard for Digital Marketers and I though it would be nice to share. Happy job hunting!