Should I Respond to Customer Reviews

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Here is an article by the BBC about TripAdvisor Reviews. At the end of the article, TripAdvisor state:

Research shows that customers do read what a business has to say in response to its reviews, and the tone of their replies can often have a bigger impact than the review itself. In other words, a business can often turn a negative review into a positive, just by the way it replies to that reviewer.

In summary, always leave a polite response to a negative review. Remember that your audience is your next potential customer.

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Google Changes “nofollow” Links Policy

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For the last 15-years links marked with the rel=”nofollow” attribute have been ignored. However, earlier this week Google announced that they were changing their “nofollow” markup policy and that now they would take the attribute as a hint rather than an instruction. They also introduced two new attributes: “sponsored” and “ugc”.

The new definitions for each term is now as follows:

rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.

rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.

For more information see: Evolving “nofollow” – new ways to identify the nature of links