Website Design London

Key Facts:

• Built-in content editors allow you to add new pages, images, links and text.
• Built-in Search Engine Optimization features allow you to promote your website on search engines such as Google, Yahoo and Bing.
• Built-in analytics let you track your traffic so that you decide which ad campaigns work and which advertisers provide good value for money.

Why Web 2.0?

Before Web 2.0, websites were mostly static and their content rarely changed. The reason for this was that only expert web designers could make the necessary modifications which made it expensive to keep a website up to date.Then along came Web 2.0, which deskilled the process of maintaining a website and transferred the power to the hands of the owner.

Web 2.0 websites allow website owners to take control of the way they present themselves on the internet. They allow you to control your content and search engine marketing by providing you with the tools you need to make sure that your pages comply with good search engine guidelines are optimized for search engines and that you know how many visitors you are getting, where they came from and what they did when they were on your site. This information can then be fed back into new and ongoing marketing campaigns so that you can make good business decisions, allowing you to get the most leads for your money.

Do you need to generate sales leads?

Web 2.0 enabled websites provide you with the tools you need to design, launch and manage special marketing campaigns that are optimized for lead generation. Landing pages packed with specific key-words can be produced with the special purpose of capturing sales leads and orders. A Web 2.0 website will provide you with the tools required to produce landing pages with:

• Key-Word Rich Content
• Clear Messaging and Strong Calls-to-Action.
• Intuitive user interfaces that to make sign-up a breeze.

Do you want to sell your physical products online?

Web 2.0 enabled websites also provide the tools you need to market and sell products online. They can also have tools that allow you to manage your customers and run email marketing campaigns.

Do you want to sell electronic products online?

Specially adapted Web 2.0 shopping carts can be used to sell electronic products online. These include ebooks, software and music. The added advantage of using this method of distribution is that the order can be fulfilled without any physical work taking place.

Do you want to boosts the reputation and credibility of your business?

In some circumstances (for example if you were trying to get planning permission for a new factory) it might be important to promote your company’s ethics and technological advancements online. Web 2.0 websites provide you with blogging and information tools that allow you to easily establish your organisation as an ethical thought leader.

Do you want to reduce your support costs?

A Web 2.0 support website containing FAQs, support manuals, software patches, video tutorials and knowledge base articles and a ticketed enquiry system can greatly reduce the need for support personnel and therefore reduce your company’s operating costs.

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