About Us
Executive Summary
The London Web Factory is based in South West London (Wimbledon) and specializes in providing internet solutions that lead to measurable commercial growth. Our clients are based in the UK and Europe and our results are excellent. Here are just a few of our recent success stories.
Recent Success Stories
1. A financial services company were paying £75 per qualified lead when they approached us and asked if we could help them to a) generate more leads and b) reduce their cost-per-lead. Our solution was to develop a micro site that offered a free targeted knowledge product in exchange for the right of contact. We then promoted the site on Google, AOL and Yahoo. In just 6-months the company trebled the size of its telesales team from 4 to 12 personnel and reduced the cost-per-lead from £75 to just £4.20. Today their sole source of leads are those generated by our internet campaign and in the words of their MD, "Hiring you is the best thing we have ever done".
2. A 24 room hotel in central London asked us if we could help them to acquire more guests. The project involved the development of a website along with internet marketing and support. In the first year the client invested a total of £5,500 and reported additional revenues generated by the internet of over £60,000. In addition the new internet clients have generated a significant level of referrals and repeat business. In the words of the owner "A good example of how successful our internet campaign has been is that we were full in February when everybody else was empty, and nearly all of our clients came from the internet."
3. A company specializing in online product sales recently asked us if we could help them to make better use of their subscriber database. In response we designed two email products with sophisticated customer tracking features. The first two campaigns were sent to over 35,000 opt-in customers and each email was personalized with the clients name and covertly stamped with the customer support number for tracking purposes. The first two campaigns were so successful that the client committed to repeating the exercise every 2 weeks for the foreseeable future. In the words of their MD "We have been in business since 1998 and today we have sold more products than ever before".
Our Clients
The London Web Factory serves various market segments such as: small business, graphic design agencies, new media companies and advertising agencies. The majority of our work comes from London based agencies who resell our technology and expertise.
Our Products
Recently the London Web Factory has developed a line of websites and content management systems that are based on Web 2.0 methodologies. Web 2.0 is a new paradigm that focuses on empowering the user to take complete control of their internet real-estate.
Our Services
The London Web Factory delivers web design, internet marketing and training services. We act as designers, developers, integrators and consultants. We have a Google Webmaster account and we are Google Certified Professionals. In the past we have managed internet marketing programmes worth hundreds of thousands of pounds whilst empowering clients to take these programmes over themselves through customized personal training training programmes.
Our Partners
The London Web Factory works in partnership with a number of complimentary suppliers. These include graphic designers, illustrators, animators and copy writers. We have a vast contact list and because we have work with our partners many times before we know they are good!
Our Ownership
The London Web Factory is owned and operated by Adrian Smith. He has a Bachelor of Engineering Honors (BEng) degree in Electrical and Electronic Engineering and a Master of Science Degree (MSc) from the University of London. He is also a Chartered Engineer (CEng), a Prince II Practitioner and has over 20 years of experience in the fields of software design, systems integration and new media.
History
The London Web Factory was formerly known as Real World Solutions. Real World Solutions was formed in 1999 by Adrian Smith who was a program director at NDS, the research and development arm of News Corp. RWS was initially formed to deliver software project management services and training to digital TV and new media organizations. In November 2002, RWS began to develop desktop PC applications and launched a range of desktop and server based logistic forecasting applications for use by military and industrial operators and OEMs. In April 2004, RWS expanded its services to include the delivery of web based software and the demand for the Web services of RWS grew. At this point RWS began teaming with other companies in the new media arena to deliver integrated new media solutions. Today our company is totally dedicated to the delivery of web based solutions and for this reason in April 2005 we decided to re branded as the London Web Factory.
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